He is widely regarded as the leading authority in the direct teaching of thinking as a skill. He has written sixtytwo books, which have been translated into thirtyseven languages, has made two television series and there are over 4,000,000 references to his work on the internet. The world renowned expert in creativity and inventor of the systematic process of lateral thinking shows that serious creativity is not a contradiction in terms. Serious creativity, using the power of lateral thinking. It is precisely this misconception about creativity that has done so much damage and has held back the development of creativity for at least two decades. He shows how creativity is a learnable skill one that everyone can use to improve their performance. Feb 15, 2000 david tanner, the director of the center for creativity and innovation at du pont summarized the creativity success of du pont in a book titled. He originated the term lateral thinking, wrote the book six thinking hats and is a proponent of the teaching of thinking as a subject in schools. Serious creativity it is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all. The following are some of the key takeaways from the book. In his book, the author presents a rational and logical approach to creative thinking and introduces 12 tools and techniques that you can use. If the quote comes from a book, then the cover links to more information on that book. Gale academic onefile document serious creativity book. Serious creativity, using the power of lateral thinking to create.
We shall require a substantially new manner of thinking if mankind is to. Serious creativity how to be creative under pressure and. Using the power of lateral thinking to create new ideas 0006379583 book cover. He shows how creativity is a learnable skill one that everyone can. In it, he presents creativity as a skill that can be taught. Generally i am dealing with a pragmatic group of business people who may be skeptical of the value of creativity methods, so i begin by explaining the motivation. If you want to be the best, focus on your most valuable asset. However, serious creativity is a more elaborated study of lateral thinking in its broadest and most practical dimensions. For those who are required to get this textbook for graduate studies, this is worth the read. Formal creative tools are based on the logic of selforganising patterning systems. It is precisely this misconception about creativity that has done so much damage and has held back the development of creativity for at least. Further reproduction prohibited without permission.
I have read most of his books, and seen him speak at the international conferences on thinking. As many of you know, i developed an enhanced method of group creativity think brainstorming called infinite ideas for more information, visit ach. The only way to answer this questions is to understand and try creative. Serious creativity, using the power of lateral thinking to. Everyday low prices and free delivery on eligible orders. Everyone knows that creativity has to be fun, lively, and crazy so how can we have serious creativity. No way of looking at things is too sacred to be reconsidered. He then explains how you can unlock your own creativity to reap the personal and professional rewards it. Using the power of lateral thinking to create new ideas. Wisdom comes with living a long life, full of rich experiences and cant be learnt, right.
In that book i described how the nerve networks in the brain allow incoming information to organize. He originated the concept of lateral thinking and developed formal techniques for deliberate creative thinking. This fundamental book on deliberate creative thinking shows you how creativity can be used in a serious way, far beyond being uninhibited. Serious creativity how to be creative under pressure and turn. He showed how du pont recognized six dimensions of creativity, and how they successfully implemented them in the company. The journal for quality and participation, 18, 1218. Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. It is not the ideas we do not have that block our thinking but the ideas that we do have. Email your librarian or administrator to recommend adding this book to your organisations collection. This book along with the entire series should be on the must read list for all fans of this genre. I was especialy impressed with his explanations of the creative pause, focus, and how to come up with alternatives. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring.
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